Pressly Blog A blog about creativity, story telling, content marketing, mobile publishing, business and life.

Don’t wait. Just Begin: The Key to Creativity

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“One of the most difficult things is the first paragraph. I have spent many months on a first paragraph, and once I get it, the rest just comes out very easily.”
(Gabriel Garcia Marquez) The hardest part of writing this blog post is writing this sentence – this one right here, the one you are reading [...]
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Smartphone traffic is at an all time high, and this comes with both challenges and opportunities for media companies and marketers with heavy web traffic. As part of Google’s efforts to improve the mobile web, the search giant recently came out with some useful recommendations to avoid some serious, experience-hindering mistakes which web masters often make. [...]

Marketers Have Found a Way To Use Vine

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We’re always on the lookout for new trends in mobile marketing, and one of the latest examples of this is with Vine, the popular video sharing app. Back in May, we had a guest post at the Content Marketing Institute, which described how Vine had broken Hollywood history with the first ever six-second movie trailer [...]
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We’ve been hard at work since launching in March to make Pressly an even more powerful way for you to create and publish the world’s most immersive mobile reading experiences. With an updated interface, an incredible analytics widget, improved social sharing and even a seamless desktop reading mode, Pressly is proud to unveil our latest [...]

The Art and Science of Good Story Telling

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Telling a good story can be a powerful thing. Most of us remember being read to as a child, that warm feeling of listening to our parents tell us about magic, imagined worlds. A great film or novel can stick with you for days, and often a lifetime. In business, good stories can land you [...]

Want to be creative? Grab a beer

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“Write drunk; edit sober,” Ernest Hemingway Recently, there was a great discussion over at Medium, by Michael Cho, about the creative benefits of being a little blotto before you sit down to do creative work. The secret? Alcohol lowers inhibitions, and allows you to connect the dots more freely between disparate ideas. Which is, essentially, [...]
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“When it comes to making decisions, it’s clear that our brains are flawed instruments,” Chip and Dan Heath I’m a pros and cons kind of guy. When I’ve got a difficult decision to make, I pull out a sheet of paper, sketch a line down the center, and start marking down the obvious benefits and [...]

How Being Creative is Like Going to the Gym

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“I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”  — Sommerset Maugham Creativity is one of the most sought-after skills in business and in life. And as we know from mountains of anecdotal, and psychological evidence, creativity is not a random “god given” gift, reserved for only the select few. [...]
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Email marketing on mobile is an increasing concern for marketers, with some industries seeing over 65% of their email campaigns being opened from a tablet or smartphone. However, there is still a large portion marketers that are doing nothing about optimizing their emails for the small screen. Not only is this causing readers to suffer [...]
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Fellow Bostonians! We are in your beautiful city for BrightcovePlay 2013, between May 13 and May 15. If you are attending the event, come say hello! We would love to meet up with anyone interested in learning more about transforming your content for mobile, and improving your mobile content engagement and returns. A Pressly Guide [...]
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