Pressly Blog A blog about creativity, story telling, content marketing, mobile publishing, business and life.

Shoplocket Thalmic Labs
How can you bring thousands of readers to your blog and convert them into customers? Here’s how one entrepreneur, without any prior content marketing experience, did it. Katherine Hague is the CEO and co-founder of eCommerce platform ShopLocket. In early June, Hague launched a new content marketing strategy to replace ShopLocket’s earlier blog initiative. The [...]
Crafting Better Content
“If it doesn’t spread, it’s dead,” said media scholar and University of Southern California provost professor Henry Jenkins. A prerequisite to creating content that actually spreads, and helps you achieve your goals, is to create something that people actually want to read. Simple enough, right? Good content isn’t easy to create. By good content, I [...]

The Golden Age of Mobile Publishing is Here

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The year is 1920 and a group of reporters at a small, virtually unknown Detroit radio station are about to make history. They’re about to conduct the world’s first ever newscast – reporting live results from the primary elections. As the station would later describe, the event would turn out to be prophetic, a sign [...]

Don’t wait. Just Begin: The Key to Creativity

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“One of the most difficult things is the first paragraph. I have spent many months on a first paragraph, and once I get it, the rest just comes out very easily.”
(Gabriel Garcia Marquez) The hardest part of writing this blog post is writing this sentence – this one right here, the one you are reading [...]
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Smartphone traffic is at an all time high, and this comes with both challenges and opportunities for media companies and marketers with heavy web traffic. As part of Google’s efforts to improve the mobile web, the search giant recently came out with some useful recommendations to avoid some serious, experience-hindering mistakes which web masters often make. [...]

Marketers Have Found a Way To Use Vine

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We’re always on the lookout for new trends in mobile marketing, and one of the latest examples of this is with Vine, the popular video sharing app. Back in May, we had a guest post at the Content Marketing Institute, which described how Vine had broken Hollywood history with the first ever six-second movie trailer [...]
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We’ve been hard at work since launching in March to make Pressly an even more powerful way for you to create and publish the world’s most immersive mobile reading experiences. With an updated interface, an incredible analytics widget, improved social sharing and even a seamless desktop reading mode, Pressly is proud to unveil our latest [...]

The Art and Science of Good Story Telling

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Telling a good story can be a powerful thing. Most of us remember being read to as a child, that warm feeling of listening to our parents tell us about magic, imagined worlds. A great film or novel can stick with you for days, and often a lifetime. In business, good stories can land you [...]

Want to be creative? Grab a beer

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“Write drunk; edit sober,” Ernest Hemingway Recently, there was a great discussion over at Medium, by Michael Cho, about the creative benefits of being a little blotto before you sit down to do creative work. The secret? Alcohol lowers inhibitions, and allows you to connect the dots more freely between disparate ideas. Which is, essentially, [...]
cups hiding ball
“When it comes to making decisions, it’s clear that our brains are flawed instruments,” Chip and Dan Heath I’m a pros and cons kind of guy. When I’ve got a difficult decision to make, I pull out a sheet of paper, sketch a line down the center, and start marking down the obvious benefits and [...]
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