Pressly Blog A blog about creativity, story telling, content marketing, mobile publishing, business and life.

As content marketing becomes a more popular method of customer acquisition, it also grows increasingly competitive. Increasing content marketing budgets also means increasing expectations of ROI. Effective content marketing requires constant vigilance: keeping a consistent eye on storytellers around the world, and how the best are doing it. These exciting experiments can be carried out [...]
Ocean's 11
Few teams, fictional and non-fictional, have collaborated as well as the team from Ocean’s 11. For those unfamiliar, the film’s plot starts with the protagonist, Danny Ocean, and his friend Rusty Ryan finding and recruiting nine teammates. Their goal is to pull a heist on one of Las Vegas’ most well-protected casinos. While the film [...]

How to Scale Content Production: Repurposing 101

Turkey Dinner
It’s an hour after Thanksgiving dinner. Drowsiness is settling in, conversation is still flowing, and there remains half a turkey in all its glory on the serving plate. After putting hours into its preparation, would you make the decision to throw the turkey out? Heck, no! Half the Thanksgiving fun is the subsequent turkey spinoffs: [...]
Increased Optimization
Many enterprises are using content marketing as a primary tactic for lead generation but they fail to take advantage of of optimizing their website experience to improve results. Here are the case studies of how five major lead generation campaigns generated significant results through optimization: 1. Implementing a Mega-sized Image (Dell): When Dell wanted to [...]

5 Style Guides to Help You Craft Better Content

Economist Style Guide
Creating content for a brand, enterprise or publication isn’t easy. What should the voice be? What are the right rules to follow? How should the content be structured? A style guide is a set of standards that describes the style and formatting of content so that it is consistent across an organization. Style guides can [...]

The New Army of Two: the CMO and CIO

According to this IBM survey, 70% of CMOs felt unready to handle the explosion of big data. Marketing is no longer just about the traditional tasks of generating creative and public relations. Instead, today’s CMO is very involved with data-centric marketing activities. CMOs use information and data to stay competitive and understand their customers more [...]
GE Adobe SAP
SAP’s SVP of Marketing also serves as the company’s Chief Storyteller. This is just one of the many pieces of evidence indicating how crucial storytelling is to marketing and brand equity for large enterprises. We all love stories. We are raised with stories from a young age, and many of these narratives become the pillars [...]

5 Content Marketing KPI to Keep Your Eyes On

Five Content Marketing Tips
How do you know whether your content marketing is working or not? According to a whitepaper by Rebecca Lieb of Altimeter, measuring content marketing success is often described by marketers as “all over the board.” From the perspectives of enterprises, coming up clear metrics is subjective because of the broad range of stakeholders, including marketing, [...]

The Rise of Microproperties

Vice Creators Project
Microproperties are a valuable content marketing tool for brand and publishers of all sizes. Although microproperties have been around for many years, the massive increase in the creation and consumption of content has lead to a influx in the number of microprerties being launched by everyone from Fortune 500 companies to media companies to startups. [...]
Blurring Lines Between Journalism and Content Marketing
According to The Guardian, 86% of viewer skip TV ads. Mashable tells us 44% of direct mail is never opened. Companies have adapted to the decrease in advertising interest and scarcity of consumer attention, and instead are starting to refocus on new methods of customer acquisition.  There are three aspects to this shift: embedding the [...]
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