In one sentence, content curation can be described as the act of discovering, collecting, and presenting relevant content around a specific subject or area of interest. And it happens all around us: retweets, Pinterest boards, Amazon Lists, and even the collection of movies Netflix recommends to us — these are all examples of content curation.
Leveraging third-party content has become table stakes for most content marketing strategies. Curation allows us to engage our audience more frequently without the tremendous amount of work and money that goes into creating custom content. We can simultaneously build a solid readership while improving brand visibility. Essentially, curation allows us to have a museum without creating each painting.
If you’re new to content curation, follow our list of best practices so that you can see for yourself the undeniable benefits of curation.
Download our free eBook “Create, Curate, Dominate” for more infographics, templates, and canvases on content marketing!
Planning for original content takes much more than just an outline.
In order to get the most out of your content, you need to approach it with every piece of the puzzle figured out. Things like KPIs, Call-to-Actions, distribution channels, and headline ideas should be clearly laid out and planned for. Not only will this make the entire creation process fast and more efficient, you’ll figure out what’s missing before it’s time to ship your content.
Borrowing heavily from the Business Model Canvas, we’ve created the Content Creation Canvas to help you plan out your custom content. Lay out all the key pieces before putting your head down to create your awesome piece of content.
For content teams, use the canvas as a way to coordinate with one another. Make it public and accessible so that every member knows what’s needed.
To find out more on how to create content that engages, check out the third chapter of our eBook “Create, Curate, Dominate” for a step-by-step guide. Download it today!
Much like how a department store carefully organizes and displays their goods to guide the shoppers along an ideal route, content marketing does the same for every stage of the sales funnel.
Think about it in terms of educating your potential customers: in the beginning when they are showing initial interest in your service or product, it makes sense to deliver value through a checklist or infographic. If your audience is just about ready to convert, you should be sealing the deal with a juicy case study or customer testimonials.
Before you invest dollars and hours into creating a piece of custom content, take a moment to consider where it will land in your sales cycle. Make sure that you aren’t just focusing on one phase of the funnel but that you are covering every step of it, guiding your audience all the way to the final sale.
To help you visualize your content to your sales cycle, download our infographic and get a quick overview of the types of content that match up to where your audience is in the lead-nurturing process. For maximum return, we’ve also included the appropriate channels to distribute each piece of content on.
For more helpful infographics like this one, make sure to download our colossal eBook on content marketing today (it’s free!).