Pressly Blog A blog about creativity, story telling, content marketing, mobile publishing, business and life.

The growth and embrace of content marketing has convinced a growing number of brands they need to become publishers. If a brand isn’t creating lots of value-added content, it’s missing an important part of its marketing and sales arsenal. As a result, many brands are enthusiastically jumping on the content bandwagon. In many respects, it’s [...]
Helping brands harness the world’s content Toronto, May 6, 2014 – Pressly announced today it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, publishing and analytics solution from the Salesforce ExactTarget Marketing Cloud. Pressly helps brands harness the world’s content to create beautiful destinations [...]
Over the past few months, it has been heads down at Pressly. We’ve been focused on how to help brands share engaging, relevant content – their own and content they curate. As a result, Pressly has become a platform offering brands the ability to deliver beautiful, content-rich destinations for the Web, mobile and newsletters. A [...]
We all know the power of visual storytelling – content that contains visuals is more likely to be opened and viewed than content without visuals. As a marketer I’ve been using more visuals over the last 2-3 years in everything from blog posts to SlideShare presentations to my Pressly cover pages. Once in a while [...]

Getting Started with Your Pressly Hub

So you’ve signed up and created a Pressly hub and linked your social network accounts to pull in content from those streams. Now what? Here are a few simple tips to help you create an interesting Pressly hub experience for your audience. 1. Create collections inside your hub A Pressly collection is a grouping of [...]
We aren’t in Kansas anymore. Any marketer worth their salt knows that attracting and building relationships with customers requires a different approach than what we’ve done in the past. It can feel overwhelming to synthesize all the advice, tools and strategies and figure out how to implement them for a brand. Spin Sucks, a new [...]

10 Storytelling Lessons from Google Creative Lab

Robert-Wong-Chief-Creative-Office-Google-Creative-Lab-600x358
If you’ve been exposed to Google Creative Lab’s powerful stories, you probably won’t be forgetting them anytime soon. One of their more recent ones, entitled “Reunion”, is so powerful that it brings viewers to tears. Google does more than simply push emotional buttons, though; their stories are not only moving, but also inform viewers about [...]

3 Techniques to Make your Content more Shareable

Sharing
The majority of content does not get the reach it deserves. How is it possible for young media companies like Buzzfeed and Upworthy to regularly serve up millions of pageviews per month? Content marketers can learn a thing or two from these companies to make their content more shareable. Legendary advertising pioneer Claude C. Hopkins [...]
Experiment
As content marketing becomes a more popular method of customer acquisition, it also grows increasingly competitive. Increasing content marketing budgets also means increasing expectations of ROI. Effective content marketing requires constant vigilance: keeping a consistent eye on storytellers around the world, and how the best are doing it. These exciting experiments can be carried out [...]
Ocean's 11
Few teams, fictional and non-fictional, have collaborated as well as the team from Ocean’s 11. For those unfamiliar, the film’s plot starts with the protagonist, Danny Ocean, and his friend Rusty Ryan finding and recruiting nine teammates. Their goal is to pull a heist on one of Las Vegas’ most well-protected casinos. While the film [...]
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