Pressly Blog A blog about creativity, story telling, content marketing, mobile publishing, business and life.

Curating content has become the hottest thing within content marketing as brands look for new and different ways to engage target audiences. But curating content isn’t simply about sharing content because it’s easy to spread the word. To deliver value when curating content, you need a focus and a plan. There needs to be a [...]
There’s a growing amount of buzz around content curation as brands looking for ways to connect with target audiences. A key part of the content curation is establishing thought leadership. And when you think about it, Cliff Clavin was the master of content curation. Clavin, a deliveryman for the U.S. Post Office, would happily provide [...]

The End of the Static (Boring) Website

It’s easy to dismiss Websites as the workhorses of the Web. They’re no longer sexy but Websites play important roles to educate, engage and entertain target audiences. Like anything, however, the Website is evolving to accomodate how people want to consume information. One of the most interesting trends is the rise of the dynamic Website [...]
In a recent post on Medium, Gary Vaynerchuk offered this advice to small and medium-size businesses looking to drive their marketing: “You get on Facebook, and Twitter, and Pinterest, and Medium, and YouTube, and start cranking out content on everything that matters to your community.” This advice has everything to do with the excitement about [...]
As Pressly gains more traction as a place for brands to create engaging destination featuring content they create, curate or get from social media, we’re excited about a new tool that makes the platform even easier to use. The Pressly bookmarklet will let Pressly users add content to a hub whenever they see an interesting [...]
The growth and embrace of content marketing has convinced a growing number of brands they need to become publishers. If a brand isn’t creating lots of value-added content, it’s missing an important part of its marketing and sales arsenal. As a result, many brands are enthusiastically jumping on the content bandwagon. In many respects, it’s [...]
Helping brands harness the world’s content Toronto, May 6, 2014 – Pressly announced today it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, publishing and analytics solution from the Salesforce ExactTarget Marketing Cloud. Pressly helps brands harness the world’s content to create beautiful destinations [...]
Over the past few months, it has been heads down at Pressly. We’ve been focused on how to help brands share engaging, relevant content – their own and content they curate. As a result, Pressly has become a platform offering brands the ability to deliver beautiful, content-rich destinations for the Web, mobile and newsletters. A [...]
We all know the power of visual storytelling – content that contains visuals is more likely to be opened and viewed than content without visuals. As a marketer I’ve been using more visuals over the last 2-3 years in everything from blog posts to SlideShare presentations to my Pressly cover pages. Once in a while [...]

Getting Started with Your Pressly Hub

So you’ve signed up and created a Pressly hub and linked your social network accounts to pull in content from those streams. Now what? Here are a few simple tips to help you create an interesting Pressly hub experience for your audience. 1. Create collections inside your hub A Pressly collection is a grouping of [...]
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