The Content Scope #2: eCommerce

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This is the second instalment of The Content Scope, a bi-weekly infographic series that brings you fresh, in-depth data for a new industry vertical. Our goal is to help you create only the most relevant content for your space and nail down a distribution strategy that will work for your audience, not just any audience.

How do we do it? We’ve partnered up with the talented folks at Epictions to mine and make sense of all this data. Be sure to check out our first post for more info, and head over to Epictions to get instant beta access to their all-in-one tool!

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The Content Scope #1: Personal Finance Management

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More often than not, we come across content marketing blog posts that provide super general “hacks”. The headline usually promises sensational results, but by the time you get to the end of the article, you realize that the tips are too high-level to apply to your strategy directly.

The problem with general prescriptions is that they are just that: general. While there are several objective truths to how effective content marketing should be done, there is no one-size-fits-all strategy that will work for every company in every industry. And even if such a content marketing Snuggie existed, it’ll never deliver the up-and-to-the-right results we all shoot for.

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Knock out your creative paralysis with this simple tool

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What did you do the last time you were creatively stuck?

I’ve heard of several different rituals: doodle on a paper pad, take a short walk, put on Sigur Ros on a loop or — and this is the worst — procrastinate until you “feel it” (whatever “it” is).

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