Pressly Resources

Not another Content Curation list

miners

Or: A Day in the Life of a Content Curator

 

The idea for this post started out as a list for all the great content tools out there to help you find the stuff that you – a content curator – should be curating.

It started that way. But in a matter of minutes, I’d already dug up a list about 100 long. It was obvious this list wasn’t going to actually ever be read by anyone.

Many people claiming to be a curator, seem to think of their job as simply throwing huge lists your way. Big, unmanageable, indigestible lists… But since the whole point of content curation is to actually make people’s lives easier, to make some sense out of all the noise out there, these lists sometimes defeat the purpose, when done badly. They are simply laziness.

What I decided would be more useful is to highlight how I actually find the stuff I curate, and share that very specific, limited process with you. As a result, hopefully I’d give something tangible to chew on.

1. You do need tools, but you don’t need all the tools

As I continue this journey to figure out the best practices of content curation, I’ve stumbled across dozens of useful tools to dig up material seemingly relevant to my readers. I am sure a lot of them are great, and just as many are terrible. Unfortunately, the day is only 24 hours long, and I can’t simply spend it clicking tabs and bookmarks to all these services, hoping they’ll serve me something new.

My job after all is not just about re-sharing links. It’s about putting them together meaningfully. So even though there’s a million ways to find content and even more actual good pieces of content out there, it’s meaningless unless I actually carve out some time to make sense of it all, like I am doing right now.

So, what I suggest is you find a few services that seem to do the job, and stick with those. If they aren’t working for you, switch it up, tweak the settings, keep at it. But I highly doubt you’ll have any issues finding content. The tools are all very similar, many of them free, and they’ll all do an admirable job of what they’re supposed to do.

Personally, I rely on a few things for discovery. I have TweetDeck set up with curated twitter lists of the influencers in any given topic, for instance, this list of CMO’s for out CMOhub. And I have narrowed that one down even further by filtering for engagement – I only want to see the stuff getting retweeted.
I also have the same filters set up on key hastags, like #iOT for our hub all about marketing in the age of the internet of things, as well as this hub, our content curation best practices collection.

Finally, I’ve landed on a few good aggregation services that I have been going back to regularly. These are free and easy and serve up tons of stuff I am not finding on TweetDeck: BuzzSumo, Feedly, ContentGems. I haven’t yet picked the winner, and eventually I might pick another service. But these are great, for now.

2. Be a journalist, not just a news reader

Part of your job is reading all these articles. But an even more important aspect is to dig deeper, follow hunches, write down angles, and keep track of all these little magical thoughts that bubble up while you’re consuming the primary sources.

I use Evernote for this. Whenever an idea for a story pops up, I’ll give it a tag and start saving those pieces to Evernote. This might be a list of the people in the article, and eventually I’ll interview them to generate some new, fresh content, that you can’t find anywhere else. Or it might be a list of the companies that keep popping up in all the news articles – what are the main players in IOT? And what can I learn by following them directly, that I’d otherwise miss if I was just reading what surfaced on Mashable?

However you choose to order this, the point is to let your mind freely associate new story ideas as you’re exploring the content mountains. It’s this creativity that will inherently bring value to your readers, and it’s exactly what we need to see more of in our content curators. I think it’s probably the only way the pros ever think up something more original than mere list bait.

3. Present it meaningfully, and beautifully

It’s funny, but a majority of the focus of curation tips seems to be about where to find what you are sharing, and very little thought is spent on how to present it in a way that will be more useful to your audience. I think if you’re simply re-tweeting, or rounding up stuff on your WordPress, you’re doing your readers a disservice. Formal elements, and the way content is consumed is equally as important as what is being served up.

The reason is pretty simple, and it goes directly back to the allusion of the art curator. What would be the point of picking the very best paintings and works of art, if your gallery was impossible to walk through, or if the lights were turned off? Similarly, if you’re doing the hard work of curating content, you better make sure you provide your readers an enjoyable, cross-platform, engaging experience. This serves their enjoyment but it also leads to better conversion and higher returns on your efforts, as a marketer. Curation, after all, is often being done by brands and businesses, so it would be a shame to do all that hard work, for it not to pay off.

Obviously, I use Pressly to curate content in beautiful and engaging way. And so do many other major brands and publishers. Once I’ve rounded up my list of good articles to share, I use the boomarklet and then it’s sent right to the hub I want. From there I can customize, feature and edit that article to be even more useful and engaging on my hub.

Final say

I hope this snapshot of the day to day life of a curator helped you out. If you have any amazing services that you can’t live without, or any extra pro tips from your experience, please share in the comments.

 

 

 

5 Great Articles to Get Started as a Content Curator

Five resources for content curators getting started.

Five resources for content curators getting started.

Content curation might be all the rage – but if you’re a marketer trying to break into the practice, where do you begin?

We’ve assembled these keystone content pieces that provide a valuable starting point for anyone hoping to get started as a content curator, or simply wishes to know more.

1. Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Way back in 2009, Rohit Bhargava from the Influential Marketing Blog put his stamp on the Content Curator job title in this seminal manifesto. At the time, the idea was such a novelty that he offered up a free book to anyone who had it has their official role on their business card. Something tells me that today he’d be giving away a lot more books.

A great starting point to see how the need for curation has evolved over time – and what curators are really supposed to be doing, and what their deeper purpose is.

The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online.

Read now: http://www.rohitbhargava.com/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future.html Continue reading “5 Great Articles to Get Started as a Content Curator” »

An Even Easier Way to Add Content to a Pressly Hub

As Pressly gains more traction as a place for brands to create engaging destination featuring content they create, curate or get from social media, we’re excited about a new tool that makes the platform even easier to use.

The Pressly bookmarklet will let Pressly users add content to a hub whenever they see an interesting story on the Web. In seconds, your hub can be updated with fresh content.

To add the bookmarklet, log into Pressly (if you’re not a Pressly user, here’s how to get started). In the dashboard, you will see “Want to publish to your hub from anywhere on the Web? Learn how.”

When you click on the link, this box will appear:

Preslly

Then, drag the bookmarklet to your browser’s bookmarks bar. When you come across an interesting piece of content (your own or curated from a third-party), click on the bookmarklet.

You will now the option to share the content on a specific collection and hub using the dropdowns. You can also edit the description before clicking on publish.

pressly

 

The bookmarklet is one of the many features we’re working on to make Pressly an even more powerful and useful platform to share engaging great content from across the Web.

For brands looking for a new way to get more value from the content they share, Pressly makes it easy to leverage a platform that offers compelling ROI.

 

Getting Started with Your Pressly Hub

So you’ve signed up and created a Pressly hub and linked your social network accounts to pull in content from those streams. Now what? Here are a few simple tips to help you create an interesting Pressly hub experience for your audience.

1. Create collections inside your hub

A Pressly collection is a grouping of content inside your hub, like a chapter in a book. If you have created a hub to promote content for your meal prep app for example, you could have collections that relate to different types of cuisines – one for Italian, one for Thai – or collections around meal types – Meals for Two, Meals for Busy Parents, Slow Cooker Meals. Collections help break up a broad area of expertise into more focused themes that allow audiences to explore the topics they are interested in.

2. Curate third party content alongside your branded content

Let’s say you are the marketing manager at Audi. Your hub should definitely pull in your own blogs, Instagram accounts and YouTube videos. But it can be tough to create enough original content to keep  your hub fresh. A simple way to make your Hub more interesting to your audience is to add in content from 3rd party sources.

Related hashtags

You can build an entire collection around a related hashtag, for example #wantanR8. Not only are you adding more real-time content into your hub, but you are also giving people who use that hashtag a reason to come to your hub and check out others who share the same interest.

Not sure how to find hashtags for your industry? Try searching for keywords using a tool like Twubs for Twitter or statigr.am for Instagram to find related hashtags.

Tweets from customers and influencers

People love hearing from others just like them. Try adding in Tweets from your customers or Instagram photos from influential people in your industry.

Articles from popular blogs

Adding in content from other sources such as industry blogs is a signal to your audience that you are a one-stop destination for the best content on that subject. Websites like Alltop are great for finding blogs by category. Even a simple Google search for “Top [your category] Bloggers” will turn up names of key bloggers in your field.

3. Add your logo and corporate colours

We built Pressly to be easy to customize, even if you are not a designer. Start with the basics like adding your logo and using your corporate colours for the menu and links. To get started, simple select the Design option from the menu in the right hand corner of your dashboard.

Customize your Pressly hub

We have a host of additional premium features such as Calls to Action, Ads, Embeds and integration with marketing automation platforms for companies looking for additional business benefits from their Pressly hubs.

If you need any more tips on getting your hub looking great, please reach out to us or call us at 416-840-4384.