Like pretty much every company out there, we’re constantly trying to optimize our website. And like every other marketing team out there, we release iterations that suck and versions that rock. Our newest website is one of the latter and below is our ‘secret sauce’.
Here are the numbers —comparing the first week of December 2014 to the first week of March 2015. Let me walk you through what we did, step by step.
TL;DR: We released a very effective and highly performing website. To do it, we took time to go through market research and customer feedback, adjusted our voice to match what we are–young, fun and clever–removed all unnecessary industry jargon, excluded boring feature lists from the public site, and trusted our awesome designer to turn it all into a visually appealing product. Look at the screenshot above–it worked for us!
Continue reading We cut our bounce rate by 85% and increased demo-requests by 190%. Here is what we did.
In one sentence, content curation can be described as the act of discovering, collecting, and presenting relevant content around a specific subject or area of interest. And it happens all around us: retweets, Pinterest boards, Amazon Lists, and even the collection of movies Netflix recommends to us — these are all examples of content curation.
Leveraging third-party content has become table stakes for most content marketing strategies. Curation allows us to engage our audience more frequently without the tremendous amount of work and money that goes into creating custom content. We can simultaneously build a solid readership while improving brand visibility. Essentially, curation allows us to have a museum without creating each painting.
If you’re new to content curation, follow our list of best practices so that you can see for yourself the undeniable benefits of curation.
Download our free eBook “Create, Curate, Dominate” for more infographics, templates, and canvases on content marketing!
Planning for original content takes much more than just an outline.
In order to get the most out of your content, you need to approach it with every piece of the puzzle figured out. Things like KPIs, Call-to-Actions, distribution channels, and headline ideas should be clearly laid out and planned for. Not only will this make the entire creation process fast and more efficient, you’ll figure out what’s missing before it’s time to ship your content.
Borrowing heavily from the Business Model Canvas, we’ve created the Content Creation Canvas to help you plan out your custom content. Lay out all the key pieces before putting your head down to create your awesome piece of content.
For content teams, use the canvas as a way to coordinate with one another. Make it public and accessible so that every member knows what’s needed.
To find out more on how to create content that engages, check out the third chapter of our eBook “Create, Curate, Dominate” for a step-by-step guide. Download it today!