Pressly News

The Tony Robbins Effect at Dreamforce: AKA Day 1’s Mind Explosion

Dreamforce 14 has kicked off with a bang. CEO of Salesforce Marc Benioff welcomed over 130,000 attendees, with over 3 million people following the action online, via dreamforce.com/live stream. Tony Robbins had the room literally dance their minds out and shaking it off like the pros. PayPal Mafia trio talked all things money, from early days of PayPal to Bitcoin. And Tony Prophet spoke about giving back, the value of philanthropy and empathy as key to success in life.

“As a leader you have to be ready for inevitability of change and keep the beginner’s mind” - Marc Benioff of Salesforce.

Focus on Giving Back

Focus on creating more value than you capture, and give back. Marc Benioff asked everyone at Dreamforce to bring canned food, to deliver millions of meals to fight hunger. And in the spirit of giving back, who was the speaker to kick off the Dreamforce experience? Tony Prophet, VP of Microsoft who spoke about community service and philanthropy. Prophet is focused and passionate about improving health care for children and HIV positive women, and helping teens get college education. “No one should be treated unfairly, just because they’re different. We all have the same rights. Having impact beyond the bottom line. That’s what I’m most proud of,” Prophet said. Can an intense focus on empathy be a key to success?

PayPal Trio on Data, Hiring People Who Failed and eBay

The firechat with the PayPal Mafia trio – Max Levchin of Affirm, Jeremy Stoppelman of Yelp, and Reid Hoffman, an entrepreneur and investor – took everyone back to the early days of Silicon Valley, when PayPal was just a crazy idea of a bunch of people who wanted to “disrupt money.” Levchin shared thoughts on the recent split between PayPal and eBay: “It’s great they’re splitting, because, being part of eBay there’s lots of things we never touched on, like small business lending. We’ve been huge and steady for so long. Pulling PayPal out into the wild is a good idea. PayPal makes more sense as an independent company.” Key to PayPal success? Hiring passionate entrepreneurial people during tough times. “The company became composed of the bunch of smart, entrepreneurial and driven folks. Half of the people we recruited was from the companies that failed,” said Levchin. Then the conversation moved on to the value of data as the driving force for innovation. The panel was in agreement: Data is the new overlord, and our collective future depends on it.

Tony Robbins set Dreamforce on Fire

Tony Robbins took Dreamforce by storm and yes, this is how the room looked like. That’s when you know Dreamforce is not your average conference.

Tony Robbins pulled off an epic talk, covering lots of ground from how your decisions and focus in life affect your emotions and success, to engagement to money and giving it all away. Bonus: most people in the room got their workout in for the day, because Robbins is just that intense. “What are you going to focus on? Whatever you’re focused on you are going to feel. Focus equals feeling and when you start to control your focus, you start taking control of your life. The meanings we give to things control your life.” said Tony Robbins.

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Don’t leave Dreamforce without attending these 4 sessions

With only days now until Dreamforce 2014 is finally here, it’s about time to start nailing down your schedule. There are hundreds of events and sessions, across a wide spectrum of industries, trends and business goals. But as with any event of this size, finding the right sessions to spend your limited time in can be like searching for the needle in the haystack.
We’ve done the hard work and come up with this list of four sessions we think you must attend this year at Dreamforce to get the most insight as marketers.

1. The Dawn of Wearable in Business

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It was the most anticipated Apple event in recent memory, with CEO Tim Cook uttering his own “One More Thing” to unveil the Apple Watch.  Now, only a few weeks later, Salesforce.com has started to answer the questions: how will Apple’s foray into the wearable revolution affect Sales and Marketing? How will we start using it to profit more, and connect better with customers?
With the announcement of their developer kit aimed at bringing functionality and customer insight right onto the wrists of your sales team, as well as opening up their platform to partners to come up with new ideas, Salesforce.com seems to be on the cutting edge of wearables in business. During Dreamforce this year, you can catch up and see where the future will lead in this promising talk: “Salesforce Wear Keynote: The Dawn of Wearables in Business”
 
From smart watches to head-mounted displays, this is the year of wearable technology. Perpetually connected wearables will enable workers, partners, and customers to experience new levels of immediacy, simplicity, and context in their mobile computing experiences. Join us to learn how Salesforce Wear — the industry’s first initiative for wearable computing in the enterprise — is enabling you to use wearables to connect with customers in new ways.
 
2. Boring is never Better
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This week, GE took over social media channels with a new ad directed by the ever-weird comedy duo Tim and Eric. It starred a hairy-chested, overly suave, hammed-up Jeff Goldblum. It was incredibly messed up. But it sure caught a lot of eyeballs – and I have to admit, made me want to go out and buy a new lightbulb or two.
When brands like GE are making spots like this, it’s clear the rule book has completely changed in how brands are connecting with customers. Today we are entertainers, informers, publishers. Which means everything about the way we speak, and the stuff we talk about, has got to get more interesting.
And the secret to success might just be how weird you can be. Which is why you should attend this session at Dreamforce, titled: “The Science of Weir: Why Weirdo Outperform Normals.” 
Join us to hear Salesforce executive and Buddy Media founder Michael Lazerow share his journey as he makes an argument for why we should strive not to fit in, but to stick out. Join Mike as he celebrates all that is weird and outlines a five-step process to embrace weird to reach new personal and professional heights.

3. A Community is Key

Customers are also expecting unprecedented levels of satisfaction and service. Businesses can no longer get away with delivering bad experiences because the internet has given every unhappy customer a megahorn, and the potential to cause serious negative feelings about a brand to go viral.
Dreamforce this year will offer an in-depth look at how their Community Cloud platform is making it easy for brands to offer incredible mobile experiences and customer service. This keynote will offer best practices and useful advice for any company hoping to improve the relationships they foster among customers, employees and partners. The Community Cloud Keynote is a must attend.
Today’s customers expect a new level of engagement from the companies they do business with. To achieve this, customer companies of all sizes are creating communities to connect employees, partners, and customers like never before. Join Nasi Jazayeri, Community Cloud GM & EVP, and top executives from industry-leading companies to hear how they are unlocking hidden innovation, engaging with customers on a whole new level, and creating extraordinary mobile experiences using the Community Cloud.

4. Chart the path

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Good marketers know that, in a way, they are all just map makers. They know where the customer starts. They know what leads her to point B. And they know how to get her to treasure below X, and beyond. Optimizing the steps your customer takes from discovery to purchase to repeat business can make all the difference.
ExactTarget is known for its focus on this kind of path building success, offering great insight and tools along the way to make the customer journey as painless, informed and effective as possible. Which is why the Exact Target Marketing Cloud Keynote is bound to offer any business some useful insight on how we can start doing a better job of guiding our customers to the sale.
Your customers are on a journey. At every turn, they have choices–choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don’t lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they’ll find someone who does. Join Scott McCorkle, ExactTarget Marketing Cloud CEO, and leaders from the world’s most powerful brands to hear how they’re building 1:1 customer journeys across email, mobile, social, web, and more.

Have your own must attend tips for Dreamforce? Share on Twitter with #RoadToDF

 
 

The 3 Big Trends at Dreamforce 2014

You don’t need a crystal ball to see where the future will take your business. You just need to get yourself to Dreamforce, and mingle with the brightest minds and most intelligent thought leaders on the cutting edge.

But with hundreds of break out sessions, workshops and keynotes, it might seem overwhelming. Which is why we took the time to sort through the most compelling events to give you a bird’s eye view of the major trends and emerging stories. These are what we see as the three biggest themes for business leaders to watch out for at this Dreamforce 2014:

Customer Service, Evolved

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A Dreamforce conference wouldn’t be complete without a cornucopia of customer service best-practices insight. Yet, this year’s event marks a new direction in the industry. From connected devices to API’s to new self-service opportunities, customer service is getting a facelift. And Dreamforce will give you a sneak peek at what that looks like.

Selected Sessions:

  • CEB – The Effortless Self-Service Experience
    Customer’s don’t want to deal with you anymore. They want to do it themselves. But research shows a huge portion of complaints originate from confusion during the self check-out period. Find out how you can make self-service as painless as possible.
  • Desk API’s: Creatively Support Your Customers
    Desk.com has been reengineered to meet the needs of this new generation of customer service. Take a look behind the scenes and see what magic is possible with their new API integrations opportunities.
  • Navigating the Future of Customer Service
    Join guest speaker Kate Legget of Forrester Research as she surveys the top 10 trends to move the needle on higher quality customer service in this new era.

Connected Devices  

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One of the most exciting trends – if only for the really cool gizmos – is the come-uppance of the Internet of Things (a.k.a #IOT, Internet of Everything, Connect World, and so on). As we wait for Apple to finally unveil its own Smart Watch, and companies like Nike, Google and Samsung are all making gigantic in-roads into wearable tech,  every marketer worth his or her salt needs to know all about this explosive new movement.

Selected Sessions:

  • Apps for the Connected World: Supercharge Customer Data with Code Halos
    Today’s outlier companies are winning with a new set of rules: the dominate by managing the data that surrounds people, organizations, processes and product –  a “Code Halo”. Find out how you too should be building these ideas into your business model.
  • Connected Products: It’s Not Just for iPhones Anymore
    By 2020, there will be an estimated 75 billion connected devices. You’ll want to catch this session to find out exactly how and why your company can join this rapidly growing space.
  • Heroku: Your Window into a World of Connected Devices
    Join this sessions to see how Heroku Connect can send device data directly into your Salesforce Clouds to help you better understand your customers, create value and generate revenue.

For a full list of the trend setting events at Dreamforce, visit their site, here.

Gamification

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While the term has been on the buzz charts for some time now, Gamification seems to be popping up more than ever. Perhaps it’s because mobile devices and tablets have become ubiquitous, making turning processes and business apps into games easier, and more technologically feasible than ever.

Whatever the cause, it’s undeniable that gamification is reaching new heights and is bound to enter more workplaces, marketing strategies and our daily lives, as a result. If you’re keen on understanding how this major theme can affect your company and life, there are plenty of great sessions planned at #DF14.

Selected Sessions:

  • Finding Flow: A Beginner’s introduction to Gamification
    Exploring its roots in psychology and lessons learned when applied in real life situations. A great starting point on the topic.
  • Compete to Win (Don’t Motivate to Lose)
    Amazing conversation abut a powerful way to motivate your employees, and bring gamification to your team. You can forget incentives, this approach offers huge ROI.
  • Gamification: Open Forum with Thought Leaders and Experts
    A chance to ask your questions, share concerns, and get personal with the world’s foremost gamification pundits.

What Conversation Are You Leading?

Whatever the big trends are, businesses coming to Dreamforce will all be competing to own the conversations around the ones that matter most to their customers.

Pressly is a new platform that lets any business create a centralized hub and provide potential customers with a valuable content resource. And for businesses coming to Dreamforce we are offering a limited-time promotion to help you get started.

See the details here.

Happy Dreamforcing!

 

One thing every marketer should do for Dreamforce

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If you don’t do this at Dreamforce, you’re leaving money on the table

The countdown is on for Dreamforce 2014, one of the most spectacular marketing events of the year. Aside from a saliva-worthy roster of keynotes, break-out sessions, tech displays and parties, there’s one reason companies get excited for attending: the prospect of reaching your next customer.

Over 130,000 attendees live, and nearly a quarter million watching online, guarantees an active, enormous and like-minded audience, just ready to hear your message and perhaps do business with you.

But with all that traffic, comes noise. You certainly will be just one of hundreds of other companies, many of them with similar value props, vying to turn Dreamforce attendees into their next set of leads.

While there are endless tactics available to catch their limited attention and make the sale, there is one approach in particular that every company should think of before hopping on the plane to San Francisco:

“Own a conversation that your customers care about”

What is Owning a Conversation?

In the age of content marketing and brand publishing, Dreamforce attendees (most of whom are marketing and technology pros) no longer want to be advertised “at”. They want and expect to be engaged by brands, intellectually, and to be given valuable information. This is nothing new, of course. But the concept of “Owning a conversation” is an important key to keep in mind as you prep your marketing and sales strategy for the event, which is only a few weeks away.

Surely, your brand has a topic, conversation or timely event that is both relevant to your target customers, and unique enough to stand out from the crowd. In particular at Dreamforce, you may want to dig deep into how you tie into Salesforce.com or any of the major marketing automation platforms like Hubspot. Think of what Dreamforcers care most about, about the kinds of content they are already consuming and then pick your angle.

Why is this so important?

There are a number of reasons laying claim to a theme is so crucial to events such as Dreamforce.

  • You are sharing already: as a modern day organization, you likely already have teams of social and content sharing and pumping out some content. However, if you haven’t though through your conversation, how can you expect your readers to connect to or care about what you are saying?
  • Your readers want more than just your POV: a crucial aspect of conversations is that they have multiple points of view. Of course, you can take a stand, but as a curator, you’re job is also to bring on broader, perhaps conflicting elements and angles.
  • You want to convert that traffic: Owning is end to end. It means you own the experience, too, not just the message. It’s not enough to share across fragmented social channels and platforms, such as Facebook and Twitter. You’re just sending your prospects to another company’s site. What you should be doing is upstreaming that conversation by actually owning the real estate, not just the message.

Tips:

  • Pick an angle: Pick a polarizing, authentic stance that your company believes in. There is far too much unbiased slop out there, your customers won’t have any time for that.
  • Discovery tools: One of the hardest parts is finding enough great content to fill the channel. There are hundreds of powerful tools. Find a few you like. To see what we use, read this.
  • Curation and Publishing tools: This is what demands your smarts and most of your time. How will you collect, present and share that content in a meaningful and business-driving way? Tools such as Pressly are designed exactly for that.

Want help? We’ve got you covered

If you’re planning on attending Dreamforce, we’re offering a limited time promotion to get you using Pressly’s end to end content curation service. In just a matter of minutes, you can be up and running with your very own branded content hub, which will look great across devices and platforms.

See the details of the promotion here: pressly.com/dreamforce

 

Curation matters. Just ask Buzzfeed and the New York Times

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On first blush, The New York Times and Buzzfeed couldn’t be any less similar. One is a flagship of  ethical and investigative journalism, almost synonymous with the notion of journalistic authority itself. The other will give you 19 amazing cat pictures you can’t believe aren’t photoshopped.

But look closer and you’ll see both media giants have evolved in recent days to deliver content in a very similar and compelling way. And the take away for marketers about how these guys are changing their game will make all the difference to your content strategy.

Curation and Creation: Your readers want both

In a recent Digiday article, Ricardo Bilton writes that the Times and Buzzfeed are starting to enter a new age of content curation. Rather than simply publishing their own stuff, they are starting to see the value – or necessity – to start assembling, collecting and giving readers an editorial snapshot of other stuff that is out there.

“It’s pretty odd at this point to imagine a reader only wants stories from any one news organization,” said Ben Smith, editor-in-chief of BuzzFeed.

The curation-meets-original content approach is an important shift from how most publishers have approached their app strategies so far.

 

It’s this exact topic we’ve been hearing so much about directly from our customers in recent months. Except in this case, we’re talking about marketers and how they can build better, more powerful relationships around their content marketing efforts.

There’s no question great content can be used to efectively move consumers along the buying cycle, particularly at the top of the funnel. But we’re finding that marketers, just like publishers, have been hitting several obstacles. The space is noisey. Consumers, just like readers, think it’s strange to get all their news from just one location. So what are marketers to do?

While there are several obvious pain points we and a lot of our competitors address – we are starting to see a ton of success by doubling down on we what we feel are the two most important and exciting challenges.

Fatigue around 100% owned content experiences

 
Nobody wants to hear a brand just talk about its own products. The majority of brands get this and address this situation by creating content around their industry and/or broader topics relevant to their targets. While this is a great start, it doesn’t go far enough for two reasons.
  • Hard to produce enough great content: Being forced to create enough great original content on a regular basis is a daunting task for the most capable of content teams.
  • Lacks an authentic and complete conversation: Your audience wants to be informed and/or entertained. The more complete and fuller the content destination you can create the better. We recently spoke with a well respected company lauded for their amazing content initiatives. During a recent focus group, their audience revealed that while they love their content around relevant industry topics – it still felt lacking due to it being only their own view point.

It’s for this reason that at Pressly, we believe the future lies in topic-based, curation driven destinations. Giving brands the ability to combine owned, 3rd-party publisher thought leadership and social content into one destination will be the key to building customer relationships around a certain conversation.

Empowering content throughout the company

The second area where we are focusing our attention and seeing amazing results is around helping companies empower their entire organization with content. We often work very closely with the marketing team on creating amazing content destinations around a topic. Once this is accomplished, the next challenge we hear is how do we get our whole team (sales, support, management) to leverage the content we are bringing together. The answer lies in a very simple capability we’ve built into Pressly.

Creating thought leadership visibility

Pressly offers the ability to create individual sub-hubs under the parent hub of an organization. This enables individual team members to create a personal branded hub with the ability to flow-in and customize content from the company’s parent hub that relates to their focus / audience. Individuals can then share the content from this hub to their own social accounts and email their customer relationships.
 

You have them listening. Now what?

Of course, unlike publishers, brands don’t exactly rely on an advertising model to find their bottom line. Instead, marketers need to ensure this mixed strategy of curating and creating context actually leads to real sales.

That’s why it’s so important to not only own the conversation, but own the destination where the conversation is happening. Too many brands simply share out links, blog posts and studies – creating great engagement, but ultimately losing those leads to other websites, never to see them again.

Instead, look for a solution that lets you bring your readers to an environment you can control and set up engagement actions, for example a Pressly Hub. When you share a piece of content on Pressly, people are first taken to your Pressly powered landing page. This gives the ability to provide additional context and thought leadership on why you curated a specific piece of content. As well, Pressly helps facilitate the discovery of other related stories you’ve curated or created on the topic. Thus, keeping people around longer and increasing the opportunity to convert.
 

Drive business results

Because you are now driving engagement on destinations you control, Pressly gives the ability to easily integrate Calls-To-Action alongside content. This gives the ability to tie in your other sales and marketing platforms to complete the circle and drive real business value behind your content initiatives.

Not another Content Curation list

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Or: A Day in the Life of a Content Curator

 

The idea for this post started out as a list for all the great content tools out there to help you find the stuff that you – a content curator – should be curating.

It started that way. But in a matter of minutes, I’d already dug up a list about 100 long. It was obvious this list wasn’t going to actually ever be read by anyone.

Many people claiming to be a curator, seem to think of their job as simply throwing huge lists your way. Big, unmanageable, indigestible lists… But since the whole point of content curation is to actually make people’s lives easier, to make some sense out of all the noise out there, these lists sometimes defeat the purpose, when done badly. They are simply laziness.

What I decided would be more useful is to highlight how I actually find the stuff I curate, and share that very specific, limited process with you. As a result, hopefully I’d give something tangible to chew on.

1. You do need tools, but you don’t need all the tools

As I continue this journey to figure out the best practices of content curation, I’ve stumbled across dozens of useful tools to dig up material seemingly relevant to my readers. I am sure a lot of them are great, and just as many are terrible. Unfortunately, the day is only 24 hours long, and I can’t simply spend it clicking tabs and bookmarks to all these services, hoping they’ll serve me something new.

My job after all is not just about re-sharing links. It’s about putting them together meaningfully. So even though there’s a million ways to find content and even more actual good pieces of content out there, it’s meaningless unless I actually carve out some time to make sense of it all, like I am doing right now.

So, what I suggest is you find a few services that seem to do the job, and stick with those. If they aren’t working for you, switch it up, tweak the settings, keep at it. But I highly doubt you’ll have any issues finding content. The tools are all very similar, many of them free, and they’ll all do an admirable job of what they’re supposed to do.

Personally, I rely on a few things for discovery. I have TweetDeck set up with curated twitter lists of the influencers in any given topic, for instance, this list of CMO’s for out CMOhub. And I have narrowed that one down even further by filtering for engagement – I only want to see the stuff getting retweeted.
I also have the same filters set up on key hastags, like #iOT for our hub all about marketing in the age of the internet of things, as well as this hub, our content curation best practices collection.

Finally, I’ve landed on a few good aggregation services that I have been going back to regularly. These are free and easy and serve up tons of stuff I am not finding on TweetDeck: BuzzSumo, Feedly, ContentGems. I haven’t yet picked the winner, and eventually I might pick another service. But these are great, for now.

2. Be a journalist, not just a news reader

Part of your job is reading all these articles. But an even more important aspect is to dig deeper, follow hunches, write down angles, and keep track of all these little magical thoughts that bubble up while you’re consuming the primary sources.

I use Evernote for this. Whenever an idea for a story pops up, I’ll give it a tag and start saving those pieces to Evernote. This might be a list of the people in the article, and eventually I’ll interview them to generate some new, fresh content, that you can’t find anywhere else. Or it might be a list of the companies that keep popping up in all the news articles – what are the main players in IOT? And what can I learn by following them directly, that I’d otherwise miss if I was just reading what surfaced on Mashable?

However you choose to order this, the point is to let your mind freely associate new story ideas as you’re exploring the content mountains. It’s this creativity that will inherently bring value to your readers, and it’s exactly what we need to see more of in our content curators. I think it’s probably the only way the pros ever think up something more original than mere list bait.

3. Present it meaningfully, and beautifully

It’s funny, but a majority of the focus of curation tips seems to be about where to find what you are sharing, and very little thought is spent on how to present it in a way that will be more useful to your audience. I think if you’re simply re-tweeting, or rounding up stuff on your WordPress, you’re doing your readers a disservice. Formal elements, and the way content is consumed is equally as important as what is being served up.

The reason is pretty simple, and it goes directly back to the allusion of the art curator. What would be the point of picking the very best paintings and works of art, if your gallery was impossible to walk through, or if the lights were turned off? Similarly, if you’re doing the hard work of curating content, you better make sure you provide your readers an enjoyable, cross-platform, engaging experience. This serves their enjoyment but it also leads to better conversion and higher returns on your efforts, as a marketer. Curation, after all, is often being done by brands and businesses, so it would be a shame to do all that hard work, for it not to pay off.

Obviously, I use Pressly to curate content in beautiful and engaging way. And so do many other major brands and publishers. Once I’ve rounded up my list of good articles to share, I use the boomarklet and then it’s sent right to the hub I want. From there I can customize, feature and edit that article to be even more useful and engaging on my hub.

Final say

I hope this snapshot of the day to day life of a curator helped you out. If you have any amazing services that you can’t live without, or any extra pro tips from your experience, please share in the comments.

 

 

 

An Even Easier Way to Add Content to a Pressly Hub

As Pressly gains more traction as a place for brands to create engaging destination featuring content they create, curate or get from social media, we’re excited about a new tool that makes the platform even easier to use.

The Pressly bookmarklet will let Pressly users add content to a hub whenever they see an interesting story on the Web. In seconds, your hub can be updated with fresh content.

To add the bookmarklet, log into Pressly (if you’re not a Pressly user, here’s how to get started). In the dashboard, you will see “Want to publish to your hub from anywhere on the Web? Learn how.”

When you click on the link, this box will appear:

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Then, drag the bookmarklet to your browser’s bookmarks bar. When you come across an interesting piece of content (your own or curated from a third-party), click on the bookmarklet.

You will now the option to share the content on a specific collection and hub using the dropdowns. You can also edit the description before clicking on publish.

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The bookmarklet is one of the many features we’re working on to make Pressly an even more powerful and useful platform to share engaging great content from across the Web.

For brands looking for a new way to get more value from the content they share, Pressly makes it easy to leverage a platform that offers compelling ROI.

 

Pressly Selected As Radian6 Buddy Media Social Studio Partner

Helping brands harness the world’s content

Toronto, May 6, 2014 – Pressly announced today it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, publishing and analytics solution from the Salesforce ExactTarget Marketing Cloud.

Pressly helps brands harness the world’s content to create beautiful destinations that engage audiences everywhere. By making it easy to curate great content from any source and share on websites, social, mobile and email, Pressly helps brands drive more conversions and leads.

The integration will let Social Studio customers seamlessly build a branded destination while sharing content through the new Salesforce product.

“We’re excited Salesforce.com selected us as a Social Studio partner,” said Jeff Brenner’s Pressly’s co-founder and CEO. “It reflects the work we’ve been doing to create a platform that lets brands centralize their original content alongside third-party and social content to deliver relevant topics and conversations to engage their audiences.”

“Marketers realize that to be successful, they need to scale social content marketing, engagement, publishing and analytics between employees and teams,” said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. “Having Pressly as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.”

 Pressly delivers:               

  • A beautiful, engaging destination where companies share content they have created or curated, or from social networks.
  • Embedded calls-to-action and advertising to power business metrics such as newsletter signups, leads and sales.
  • Insight and analytics to see how content and campaigns are performing to drive content optimization

Additional resources

  • For more information on the Salesforce ExactTarget Marketing Cloud, visit www.exacttarget.com
  • For more information on Pressly, visit www.pressly.com
  • Watch the Radian6 Buddy Media Social Studio demo video.
  • Like Salesforce ExactTarget Marketing Cloud on Facebook
  • Follow @salesforce, @exacttarget and @marketingcloud on Twitter

About Pressly

Pressly helps brands harness the world’s content to engage audiences everywhere.

We make it easy for brands to create beautiful destinations driven by content they create and curate.

By sharing great content, brands can drive conversions and leads using the Pressly Call to Action Hub.

We deliver valuable insight and analytics and integrate into the world’s leading marketing automation platforms so brands can make smarter, more informed content decisions.

 

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.”

New Pressly Features: Analytics, Cover Pages, Desktop Mode and More

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We’ve been hard at work since launching in March to make Pressly an even more powerful way for you to create and publish the world’s most immersive mobile reading experiences. With an updated interface, an incredible analytics widget, improved social sharing and even a seamless desktop reading mode, Pressly is proud to unveil our latest upgrades.

 

Cleaner, more beautiful dashboard design, making Pressly more intuitive than ever

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We have re-organized and refined the look and feel of our dashboard to make it easier to navigate and build your apps as intuitively as possible. From a cleaner, flatter look, right down to unifying the settings pane to give you one spot to control everything.

 

An all new analytics section

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Pressly now pulls together your user behaviour into a beautiful, visual analytics section to give you quick and customizable reports on how your users are interacting with your content. Subscribe to check it out!

 

Enhanced social sharing, with Pinterest, Google+ and LinkedIn

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We’ve added a new social sharing box on all Pressly properties, so your readers can now share your content to their Pinterest, G+ and LinkedIn accounts, as well as Twitter and Facebook, all in one tap.

 

Desktop reading mode!

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This is especially useful if you’re using Pressly to create a stand-alone, brand new property. Now when your readers visit a Pressly URL from a desktop computer, they will still be given a beautiful, elegant reading experience. No more sending them to an error page.

 

Cover Pages

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You can now add a cover page to your Pressly properties. This is the first page your visitors will see; think of it as the front page of a magazine. It’s an awesome way to highlight your brand and it also gives you an exciting new sponsorship opportunity.

 

Easy new way to place your ads, just cut-and-paste ad tags

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In addition to specifying a URL pointing to your ad unit, you now have the ability to copy and paste your ad tags right into the Pressly dashboard.

 

New Ad formats for smartphone and tablet

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We’ve also enabled new, larger ad formats for smartphone, including a full-screen interstitial.

 

Soundcloud and Brightcove content support

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We’ve also added more content formats to our supported list, including audio streams from Soundcloud and the enterprise video service Brightcove. (For custom Brightcove integrations or help, please get in touch.)

 

And much more, including:

Windows Phone 8 and Surface support, ability to customize a Bookmark icon for homescreen, and the ability to put 3 external links in navigation bar.

 

What new features would you like to see? Leave a comment and let us know