Day 4 of #DF14: What you can’t miss today at Dreamforce

It is Day 4 of Dreamforce 2014  – the last hours of an action-packed week of product releases and inspiring speakers. Here’s your must attend list for the day and the newscaps from yesterday to catch you up. (All times are local time, San Francisco).

3 Things You Don’t Want to Miss Today

1. Arianna Huffington and Eckhart Tolle

10:00 AM – 1:00 PM Moscone South

Also part of the Reimagine Everything keynote, Arianna Huffington and author Eckhart Tolle will join forces to talk about what it means to truly thrive as human beings. This keynote is sure to inspire and leave attendees acutely aware of their own personal power.

 

2. Al Gore and Neil Young

10:00 AM – 1:00 PM Moscone South

As part of the Reimagine Everything keynote, Al Gore and Neil Young will form a visionary pair working to transform the world. Young will showcase his newest venture: Pono Music, which gives listeners access to the highest quality sound that has ever been created, just as the artist intended it. Gore will discuss the critical need to develop greater awareness of our global ecosystem.

 

3. Marc and Parker Q&A

2:00 PM – 3:00 PM Moscone West

Chairman and CEO of Salesforce, Marc Benioff, joins his co-founder, Parker Harris, at a town hall session. Bring your thoughtful questions and get them answered first-hand by these two visionary founders.

Highlights from Day 3: The new wrist wearable that isn’t a watch

Yesterday featured an exciting and highly anticipated launch from will.i.am, but before the singer took on the wearable tech scene, we were treated to a sit down chat with one of the most renown VC investors on the planet, Marc Andreessen.

The investor – who was one of the first to back Twitter – gave some startling insights into the world of the venture capitalist. He talked about the low rate of success when you place a bet, but how important is to be really, really right on the bets that do pan out (this is what they call looking for at least the 10x pay out). He also touched on women’s issues, clamorouing for fairer pay and disparaging the low numbers of female workers in the STEM areas.

But his primary message of the night was about innovation. Apple is losing its edge. And all tech companies will inevitably become obsolete, he said. You better start truly innovating, or fade away. Period.

Great content aside, the true gem yesterday was something you wear on your wrist and does a lot of the things the Apple Watch will do. But don’t call it a watch. It’s really more of a fashionable, standalone super-cuff, and its founder, will.i.am unveiled the gizmo for the first time on stage last night.

The PULS is highly focused on bringing fashion into the tech industry – something the singer claimed is often neglected. Which it doesn’t boast the same health monitors that Apple’s does, it makes up for the shortfall with some unique features: you don’t need a phone to send texts or call for example. With Neil Young showing his Pono player off later today, the world of tech seems to be getting enmeshed ever tighter with the world of music.

Next Year

Kinda like advertising for Christmas on Boxing Day, it’s confirmed that the speakers will announce some early details about next year’s confab as the #DF14 ceremonial closing winds down. Get your calendars out.

The Tony Robbins Effect at Dreamforce: AKA Day 1’s Mind Explosion

Dreamforce 14 has kicked off with a bang. CEO of Salesforce Marc Benioff welcomed over 130,000 attendees, with over 3 million people following the action online, via dreamforce.com/live stream. Tony Robbins had the room literally dance their minds out and shaking it off like the pros. PayPal Mafia trio talked all things money, from early days of PayPal to Bitcoin. And Tony Prophet spoke about giving back, the value of philanthropy and empathy as key to success in life.

“As a leader you have to be ready for inevitability of change and keep the beginner’s mind” – Marc Benioff of Salesforce.

Focus on Giving Back

Focus on creating more value than you capture, and give back. Marc Benioff asked everyone at Dreamforce to bring canned food, to deliver millions of meals to fight hunger. And in the spirit of giving back, who was the speaker to kick off the Dreamforce experience? Tony Prophet, VP of Microsoft who spoke about community service and philanthropy. Prophet is focused and passionate about improving health care for children and HIV positive women, and helping teens get college education. “No one should be treated unfairly, just because they’re different. We all have the same rights. Having impact beyond the bottom line. That’s what I’m most proud of,” Prophet said. Can an intense focus on empathy be a key to success?

PayPal Trio on Data, Hiring People Who Failed and eBay

The firechat with the PayPal Mafia trio – Max Levchin of Affirm, Jeremy Stoppelman of Yelp, and Reid Hoffman, an entrepreneur and investor – took everyone back to the early days of Silicon Valley, when PayPal was just a crazy idea of a bunch of people who wanted to “disrupt money.” Levchin shared thoughts on the recent split between PayPal and eBay: “It’s great they’re splitting, because, being part of eBay there’s lots of things we never touched on, like small business lending. We’ve been huge and steady for so long. Pulling PayPal out into the wild is a good idea. PayPal makes more sense as an independent company.” Key to PayPal success? Hiring passionate entrepreneurial people during tough times. “The company became composed of the bunch of smart, entrepreneurial and driven folks. Half of the people we recruited was from the companies that failed,” said Levchin. Then the conversation moved on to the value of data as the driving force for innovation. The panel was in agreement: Data is the new overlord, and our collective future depends on it.

Tony Robbins set Dreamforce on Fire

Tony Robbins took Dreamforce by storm and yes, this is how the room looked like. That’s when you know Dreamforce is not your average conference.

Tony Robbins pulled off an epic talk, covering lots of ground from how your decisions and focus in life affect your emotions and success, to engagement to money and giving it all away. Bonus: most people in the room got their workout in for the day, because Robbins is just that intense. “What are you going to focus on? Whatever you’re focused on you are going to feel. Focus equals feeling and when you start to control your focus, you start taking control of your life. The meanings we give to things control your life.” said Tony Robbins.

.

One thing every marketer should do for Dreamforce

conversation image

 

If you don’t do this at Dreamforce, you’re leaving money on the table

The countdown is on for Dreamforce 2014, one of the most spectacular marketing events of the year. Aside from a saliva-worthy roster of keynotes, break-out sessions, tech displays and parties, there’s one reason companies get excited for attending: the prospect of reaching your next customer.

Over 130,000 attendees live, and nearly a quarter million watching online, guarantees an active, enormous and like-minded audience, just ready to hear your message and perhaps do business with you.

But with all that traffic, comes noise. You certainly will be just one of hundreds of other companies, many of them with similar value props, vying to turn Dreamforce attendees into their next set of leads.

While there are endless tactics available to catch their limited attention and make the sale, there is one approach in particular that every company should think of before hopping on the plane to San Francisco:

“Own a conversation that your customers care about”

What is Owning a Conversation?

In the age of content marketing and brand publishing, Dreamforce attendees (most of whom are marketing and technology pros) no longer want to be advertised “at”. They want and expect to be engaged by brands, intellectually, and to be given valuable information. This is nothing new, of course. But the concept of “Owning a conversation” is an important key to keep in mind as you prep your marketing and sales strategy for the event, which is only a few weeks away.

Surely, your brand has a topic, conversation or timely event that is both relevant to your target customers, and unique enough to stand out from the crowd. In particular at Dreamforce, you may want to dig deep into how you tie into Salesforce.com or any of the major marketing automation platforms like Hubspot. Think of what Dreamforcers care most about, about the kinds of content they are already consuming and then pick your angle.

Why is this so important?

There are a number of reasons laying claim to a theme is so crucial to events such as Dreamforce.

  • You are sharing already: as a modern day organization, you likely already have teams of social and content sharing and pumping out some content. However, if you haven’t though through your conversation, how can you expect your readers to connect to or care about what you are saying?
  • Your readers want more than just your POV: a crucial aspect of conversations is that they have multiple points of view. Of course, you can take a stand, but as a curator, you’re job is also to bring on broader, perhaps conflicting elements and angles.
  • You want to convert that traffic: Owning is end to end. It means you own the experience, too, not just the message. It’s not enough to share across fragmented social channels and platforms, such as Facebook and Twitter. You’re just sending your prospects to another company’s site. What you should be doing is upstreaming that conversation by actually owning the real estate, not just the message.

Tips:

  • Pick an angle: Pick a polarizing, authentic stance that your company believes in. There is far too much unbiased slop out there, your customers won’t have any time for that.
  • Discovery tools: One of the hardest parts is finding enough great content to fill the channel. There are hundreds of powerful tools. Find a few you like. To see what we use, read this.
  • Curation and Publishing tools: This is what demands your smarts and most of your time. How will you collect, present and share that content in a meaningful and business-driving way? Tools such as Pressly are designed exactly for that.

Want help? We’ve got you covered

If you’re planning on attending Dreamforce, we’re offering a limited time promotion to get you using Pressly’s end to end content curation service. In just a matter of minutes, you can be up and running with your very own branded content hub, which will look great across devices and platforms.

See the details of the promotion here: pressly.com/dreamforce