You don’t need a crystal ball to see where the future will take your business. You just need to get yourself to Dreamforce, and mingle with the brightest minds and most intelligent thought leaders on the cutting edge.
But with hundreds of break out sessions, workshops and keynotes, it might seem overwhelming. Which is why we took the time to sort through the most compelling events to give you a bird’s eye view of the major trends and emerging stories. These are what we see as the three biggest themes for business leaders to watch out for at this Dreamforce 2014:
Customer Service, Evolved
A Dreamforce conference wouldn’t be complete without a cornucopia of customer service best-practices insight. Yet, this year’s event marks a new direction in the industry. From connected devices to API’s to new self-service opportunities, customer service is getting a facelift. And Dreamforce will give you a sneak peek at what that looks like.
- CEB – The Effortless Self-Service Experience
Customer’s don’t want to deal with you anymore. They want to do it themselves. But research shows a huge portion of complaints originate from confusion during the self check-out period. Find out how you can make self-service as painless as possible.
- Desk API’s: Creatively Support Your Customers
Desk.com has been reengineered to meet the needs of this new generation of customer service. Take a look behind the scenes and see what magic is possible with their new API integrations opportunities.
- Navigating the Future of Customer Service
Join guest speaker Kate Legget of Forrester Research as she surveys the top 10 trends to move the needle on higher quality customer service in this new era.
One of the most exciting trends – if only for the really cool gizmos – is the come-uppance of the Internet of Things (a.k.a #IOT, Internet of Everything, Connect World, and so on). As we wait for Apple to finally unveil its own Smart Watch, and companies like Nike, Google and Samsung are all making gigantic in-roads into wearable tech, every marketer worth his or her salt needs to know all about this explosive new movement.
- Apps for the Connected World: Supercharge Customer Data with Code Halos
Today’s outlier companies are winning with a new set of rules: the dominate by managing the data that surrounds people, organizations, processes and product – a “Code Halo”. Find out how you too should be building these ideas into your business model.
- Connected Products: It’s Not Just for iPhones Anymore
By 2020, there will be an estimated 75 billion connected devices. You’ll want to catch this session to find out exactly how and why your company can join this rapidly growing space.
- Heroku: Your Window into a World of Connected Devices
Join this sessions to see how Heroku Connect can send device data directly into your Salesforce Clouds to help you better understand your customers, create value and generate revenue.
For a full list of the trend setting events at Dreamforce, visit their site, here.
While the term has been on the buzz charts for some time now, Gamification seems to be popping up more than ever. Perhaps it’s because mobile devices and tablets have become ubiquitous, making turning processes and business apps into games easier, and more technologically feasible than ever.
Whatever the cause, it’s undeniable that gamification is reaching new heights and is bound to enter more workplaces, marketing strategies and our daily lives, as a result. If you’re keen on understanding how this major theme can affect your company and life, there are plenty of great sessions planned at #DF14.
- Finding Flow: A Beginner’s introduction to Gamification
Exploring its roots in psychology and lessons learned when applied in real life situations. A great starting point on the topic.
- Compete to Win (Don’t Motivate to Lose)
Amazing conversation abut a powerful way to motivate your employees, and bring gamification to your team. You can forget incentives, this approach offers huge ROI.
- Gamification: Open Forum with Thought Leaders and Experts
A chance to ask your questions, share concerns, and get personal with the world’s foremost gamification pundits.
What Conversation Are You Leading?
Whatever the big trends are, businesses coming to Dreamforce will all be competing to own the conversations around the ones that matter most to their customers.
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