How to Perfect a Content Development Process That Really Works

how to perfect a content development process that really works

So you just published an awesome piece of content. That’s great! Now it’s on to the next big thing.

Whoa, easy there, cowboy. Is your content development process is as good as it possibly can be?

In our Better Blogger Survey at CoSchedule, you told us:

  • 22% of you say your biggest challenge is finding time to create content.
  • 20% find it most difficult to plan content ahead of time.
  • 16% say it’s super hard to create awesome content.

So let’s chalk that up to 58% of you who find it super difficult to plan and create awesome content.

Continue reading How to Perfect a Content Development Process That Really Works

We cut our bounce rate by 85% and increased demo-requests by 190%. Here is what we did.

Like pretty much every company out there, we’re constantly trying to optimize our website. And like every other marketing team out there, we release iterations that suck and versions that rock. Our newest website is one of the latter and below is our ‘secret sauce’.

Here are the numbers —comparing the first week of December 2014 to the first week of March 2015. Let me walk you through what we did, step by step.

TL;DR: We released a very effective and highly performing website. To do it, we took time to go through market research and customer feedback, adjusted our voice to match what we are–young, fun and clever–removed all unnecessary industry jargon, excluded boring feature lists from the public site, and trusted our awesome designer to turn it all into a visually appealing product. Look at the screenshot above–it worked for us!

Continue reading We cut our bounce rate by 85% and increased demo-requests by 190%. Here is what we did.

This may be the kookiest marketing strategy we’ve come up with. And it might just work.

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We know that there’s a number of marketing blogs out there doing a live coverage of Oracle’s Modern Marketing Experience and Marketo’s Marketing Nation Summit, but we’re going to be doing things a bit differently.

But before we get to that, let me walk you through how this idea first started and evolved, eventually leading us to fly down to Las Vegas with a GoPro and a bag full of jungle explorer gear (!). This is a live marketing experiment of sorts. For that purpose, we’re going to keep everything completely transparent, letting you in on every detail, strategy, or stunt we try.

Hold on tight–it might get a bit crazy pretty quickly!

The Origin

When we first looked at attending some of the giant marketing events lined up this year, we quickly sobered up from the enormous ticket prices, not to mention getting a booth space. We were on a limited budget (#startuplife) and we needed to figure out a way to get in front of the attendees and come home with leads, exposure, and connections.

But how do you stand out from a bustling hall full of other marketers, some of them our competitors, without a designated booth?

Our hack? After an afternoon of brainstorming, we landed on an attention-grabbing tactic that would make us the portable booth: dress up as jungle explorers and walk around the event with a stack of business cards pointing them to the Pressly hub we created for covering the events.

Using our GoPro and a 5D MIII, we’d populate the hub with original and real-time content, the core of which will be a video interview series of experts that we “run into” (a sighting in the jungle!). We’d also offer more traditional coverage of the keynotes as individual blog posts and pepper the hub with pictures, social content, and cream-of-the-crop quotes.

The ROI

If all goes well, there are several things that can come out of this:

  • Become an attention magnet without investing in a booth space
  • Create relevant and original content that will be of value for the attendees as well as those who are missing the events
  • Showcase our product by using Pressly to host all of the content
  • Be a memorable experience for everyone we encounter, generating brand awareness, business opportunities and inbound leads
  • Have some fun instead of standing behind a booth and handing keychains out!

Standing Out From the Jungle

Standing out from the crowd is one of the biggest challenges to content marketing and it’s the same for gigantic conferences like the Modern Marketing Experience.

For the next few days, we’re going to be embracing our crazier side; we’re going to put aside conventions and inject some individuality to these buttoned-up conferences. In other words, we’re going to take what we know about standing out from the content mass and apply it to a real-life marketing scenario.

The Schedule

We will be navigating the jungle of two events: Oracle’s Modern Marketing Experience in Las Vegas and Marketo’s Marketing Nation Summit in San Francisco.

If you’re missing these events, visit contentjungle.co for live coverage. If you’re at all curious about where this crazy tactic is going to lead us, stay tuned–we’ll dish out everything that goes right, everything that goes wrong, and all the things in between that we didn’t expect.

Like: How we tried to grab a 30-second interview with keynote speaker James Franco and what quickly transpired afterwards. Watch this space!