The Internet of Things is going to change the way marketers, businesses and people interact with the world. With the rate of things being connected to the internet increasing at an exponential rate, these changes are coming sooner than you might imagine.
Here’s a round up of what we think are some of the coolest, most inspiring and craziest ways IOT will change the face of our world.
As marketers, it’s fun to imagine how we might start to take advantage of these new web based interfaces. From a smart gun, a wireless pill bottle, to the most intimate of body parts, what will the future of marketing look like with this new connected world? Let us know in the comments your bright ideas.
1. K Goal: Vagina tracker
It can already stream the internet straight to your face, vibrate around your waist when you’re slouching and track your health using only your wrist. Now, wearable technology is getting even more intimate and attempting to conquer the final frontier: the vagina.
Recently launched on Kickstarter, the KGoal Smart Kegel Trainer, produced by San Fransisco-based sexual health startup Minna Life, describes itself as a “Fitbit for your vagina,” an interactive device to guide, measure and track pelvic floor muscle exercise. It takes the form of a squeezable silicone pillow, connected to a smartphone app, that measures your “clench strength” and feeds the data back to a smartphone app via Bluetooth. It also has an internal motor for “real time vibrational biofeedback.
2. The iPhone of Guns
One of California’s largest firearm stores recently added a peculiar new gun to its shelves. It requires an accessory: a black waterproof watch.
The watch’s primary purpose is not to provide accurate time, though it does. The watch makes the gun think. Electronic chips inside the gun and the watch communicate with each other. If the watch is within close reach of the gun, a light on the grip turns green. Fire away. No watch means no green light. The gun becomes a paperweight.
3. Smart Lighter to quit smoking
A new Internet-connected lighter called Quitbit will light your cigarette, but wean you off a smoking habit too.
A new Kickstarter campaign called Quitbit takes the same monitoring principles embedded into fitness trackers and helps users track and cutdown on smoking. In a nod to the name, it’s like a Fitbit for smoking.
4. Amazon Dash – home scanner
Let’s be real: Amazon isn’t going to stop until you can go your entire life without setting foot in an actual brick-and-mortar store. Now the company wants to make buying groceries and sundries from its AmazonFresh same-day delivery service even easier, and it’s doing it with a tiny little gadget called the Dash. Yes, move over Fire TV — Amazon’s newest bit of hardware is a free (for now?), WiFi-capable barcode scanner.
5. Smart Bike – GPS directions on your handle bars
While some cars these days are smart enough to drive themselves, the bike industry has remained largely untouched in terms of innovation. But a new company wants to pedal forward with what it’s calling the world’s first smart and connected bicycle.
A Kickstarter campaign for the Vanhawks Valour smart bike connects with a smartphone app and brings tech like GPS directly to the handle bars. The concept is part of a greater effort to help bikers keep their eyes on the road, especially during high-traffic commuting times.
6. Nest Protect – Love your smoke alarm
Everyone by now has heard of Nest’s smart thermostat. But their newest product, Protect, solves another problem at the home: those annoying and sometimes un-safe smoke alarms. Great design and more proof that the future of smart homes is amazing,
7. Electric Objects – smart art
There’s more art on the Internet than in every gallery and museum on Earth.
But many of these beautiful objects are trapped. They’re trapped inside of devices like our phones, our tablets, our TVs, our laptops — devices designed for distraction, living between texts, tweets, football games and emails from work.
So we wanted to make a new way to bring art from the Internet into your home.
8. Pill Bottle
AdhereTech, a New York City-based startup, released a wireless pill bottle at this year’s Consumer Electronics Show it claims alerts patients when they have to take their medication and keeps track of their usage and dosage.
The pill bottle uses lights, speakers and sensors to track how often the bottle is opened and closed, humidity and how much medication is removed in real-time. Using cellular technology, it then sends the information on to doctors, pharmacists who can monitor it.
If the medication isn’t taken on time, users receive a phone call or text message alert as a reminder.
9. The FingerReader – for visually impaired
Scientists at MIT are developing a ring-shaped device they claim can read aloud text to people with visual disabilities in real-time.
The FingerReader, worn as a ring on the index finger, has a small camera mounted on top and speech software that converts text from books, newspapers and menues into audio.
The audio device, which took three years to design, connects to a laptop or mobile phone and includes a text extraction algorithm, allowing users to read single lines or whole blocks of text when selected.