Over the past few months, it has been heads down at Pressly.
We’ve been focused on how to help brands share engaging, relevant content – their own and content they curate. As a result, Pressly has become a platform offering brands the ability to deliver beautiful, content-rich destinations for the Web, mobile and newsletters.
A huge dividend for a lot of hard work is being selected as a launch partner for the Radian6 Buddy Media Social Studio product – one of only eight partners selected for the launch. This deal reflects our vision on how brands should be leveraging great content.
Here’s what Pressly brings to Social Studio customers and how Social Studio enhances Pressly:
There is a big push for brands to become publishers. However, we don’t think brands should only rely on their own content. There is growing evidence that curated third-party content performs better for brands. More than half (51%) of Americans trust user-generated content more than other information on a company website (16%) or news articles about the company (14%) when looking for information about a brand, product, or service (More info on this Filemobile post) We think 80/20 is an ideal split of curated versus original brand content. The incentive for brands is to attract a targeted audience by becoming a beacon of great content around a topic.
With Pressly integrated into Social Studio, brands can enhance any Social Studio post with content from anywhere. They can pull in their own content (blog posts, whitepapers, etc.), third-party content (publishers, thought leaders) or content from social networks like Facebook, Twitter, Instagram, YouTube and more.
This makes the posts shared by brands more compelling and increases engagement.
We believe brands shouldn’t limit themselves to building engagement on platforms they don’t own. While it makes sense to use social networks and other channels to get in front of people, it’s far more valuable if content exists on a branded destination that includes calls to action to drive business metrics.
When using Pressly, brands can instantly create beautiful content destinations that work across all screens (desktop, tablet and smartphone).
Social Studio helps brands amplify content across networks, while Pressly automatically creates a destination to house this shared content. A brand’s audience on social networks will be redirected to a Pressly-powered hub where they can discover more content around a topic. This lets the brand drive more engagement and conversions.
Social Studio brings additional social amplification to the Pressly platform. Social Studio delivers tools to manage and schedule posts to social networks. The Pressly integration lets content be embedded to gain wider exposure and drive target audiences back to the brand’s destination.
BUSINESS METRICS AND INSIGHTS
When Social Studio users leverage the Pressly integration, a content hub is automatically created. They can then integrate existing sales and marketing platforms to drive business metrics.
Calls to action such as newsletter signups and whitepaper downloads can be seamlessly delivered alongside content. Analytics packages such as Google Analytics can be turned on to track valuable insights and push them to CRM platforms like Salesforce for lead-gen and lead scoring.
This Radian6 Buddy Media launch partnership is an important development for Pressly because it validates the work we’re doing and the product road map to help brands harness the world’s content into beautiful destinations.
We believe the content world is poised for change as brands explore new and different ways to attract customers.
As much as creating content is important, brands also need tools to be smarter and more effective so they can achieve ROI. Our launch partnership with Radian6 Buddy Media Social Studio is a sign of exciting things to come.