We cut our bounce rate by 85% and increased demo-requests by 190%. Part II

Liam Bolton, Design Magician at PresslyAs promised in Part 1 of our blog post on how we optimized our corporate website to massively cut bounce rate while boosting demo requests (if you haven’t read it, read it now!), here’s Part 2 where we go more in-depth into the design overhaul. I really wanted to get Liam sharing on how he approached the design phase after we identified all potential areas of improvement.

Liam is the design boss here at Pressly. He oversees the design of the product, the website, and our clients’ hubs. If recruiters could clone him and sell him, they would all be driving Bentleys and replacing their iPhones with Vertus.

So we asked Liam a few questions and here is what he had to say:

Continue reading We cut our bounce rate by 85% and increased demo-requests by 190%. Part II

Outsource Content the Smart Way: An Interview with Scripted’s Marketing Team

scriptedscripted(left to right) Miles Gotcher, Nicole Karlis, Eric MacColl

They have a new office.

They have a dog.

They have not one, but two kegs in the kitchen (“But be careful with that one–it’s not beer. It’s really strong, cold coffee.”).

We met up with Scripted’s marketing team at their office in San Francisco to talk about smart ways to outsource content, how they test titles, and their Valentine’s campaign that (mostly) backfired by being way too creepy.

Continue reading Outsource Content the Smart Way: An Interview with Scripted’s Marketing Team

How to Perfect a Content Development Process That Really Works

how to perfect a content development process that really works

So you just published an awesome piece of content. That’s great! Now it’s on to the next big thing.

Whoa, easy there, cowboy. Is your content development process is as good as it possibly can be?

In our Better Blogger Survey at CoSchedule, you told us:

  • 22% of you say your biggest challenge is finding time to create content.
  • 20% find it most difficult to plan content ahead of time.
  • 16% say it’s super hard to create awesome content.

So let’s chalk that up to 58% of you who find it super difficult to plan and create awesome content.

Continue reading How to Perfect a Content Development Process That Really Works