The Content Scope #2: eCommerce

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This is the second instalment of The Content Scope, a bi-weekly infographic series that brings you fresh, in-depth data for a new industry vertical. Our goal is to help you create only the most relevant content for your space and nail down a distribution strategy that will work for your audience, not just any audience.

How do we do it? We’ve partnered up with the talented folks at Epictions to mine and make sense of all this data. Be sure to check out our first post for more info, and head over to Epictions to get instant beta access to their all-in-one tool!

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The Ten Commandments of SEO-boosting Content Curation

SEO boosting content curation

There was a time when Google was like a 4-year-old child: Easy to outmaneuver and even easier to fool (“Got your nose!”). Stuff a page with invisible keywords and simply watch your content climb up the search ranks.

Those days are long gone.

Since releasing a swarm of animal-themed algorithms, the lay of the land has drastically shifted from simple keywords to “quality signals”, a blurrier value that’s much harder to fool (if at all).

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The Content Scope #1: Personal Finance Management

the content scope

More often than not, we come across content marketing blog posts that provide super general “hacks”. The headline usually promises sensational results, but by the time you get to the end of the article, you realize that the tips are too high-level to apply to your strategy directly.

The problem with general prescriptions is that they are just that: general. While there are several objective truths to how effective content marketing should be done, there is no one-size-fits-all strategy that will work for every company in every industry. And even if such a content marketing Snuggie existed, it’ll never deliver the up-and-to-the-right results we all shoot for.

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