If you’re a content marketer, it can sometimes be hard to describe what you do: “I do a lot of writing. Well, not just any kind of writing. There’s more to it… I take queues from analytics, and come up with pieces that convert leads into… never mind, I basically write.”
There’s a lot to our job. So we broke it down into the main (well, 42) characteristics that make a good content marketer using the most goofy framework that ever existed: a phrenology chart.
Check it out. Self-identify. Laugh. Cry. Share. Have fun!
Continue reading Dissection of a Content Marketer
As promised in Part 1 of our blog post on how we optimized our corporate website to massively cut bounce rate while boosting demo requests (if you haven’t read it, read it now!), here’s Part 2 where we go more in-depth into the design overhaul. I really wanted to get Liam sharing on how he approached the design phase after we identified all potential areas of improvement.
Liam is the design boss here at Pressly. He oversees the design of the product, the website, and our clients’ hubs. If recruiters could clone him and sell him, they would all be driving Bentleys and replacing their iPhones with Vertus.
So we asked Liam a few questions and here is what he had to say:
Continue reading We cut our bounce rate by 85% and increased demo-requests by 190%. Part II
(left to right) Miles Gotcher, Nicole Karlis, Eric MacColl
They have a new office.
They have a dog.
They have not one, but two kegs in the kitchen (“But be careful with that one–it’s not beer. It’s really strong, cold coffee.”).
We met up with Scripted’s marketing team at their office in San Francisco to talk about smart ways to outsource content, how they test titles, and their Valentine’s campaign that (mostly) backfired by being way too creepy.
Continue reading Outsource Content the Smart Way: An Interview with Scripted’s Marketing Team